Create and Transform with kristen cooper.
Kristen Cooper, a dedicated Theta Healer, helps people recognize their self-worth, foster self-love, and live with true happiness and contentment. Previously operating as "Xanadu Wellbeing," Kristen felt her branding no longer aligned with her purpose or ideal clients. She sought a full rebrand to elevate her business, attract aligned clients, and increase profits.
the challenge
Kristen’s brand needed a transformation that would:
Reflect her deeply spiritual yet empowering approach to healing.
Appeal to her ideal clients—those seeking emotional and energetic transformation.
Create a cohesive, professional presence across digital and social platforms.
The Results
Since launching the rebrand and website:
Kristen has experienced a surge in website traffic and new leads.
Her brand now feels aligned with her purpose, making it easier to connect with the right clients.
Social media engagement has become more consistent and visually cohesive, strengthening her credibility.
Kristen’s transformation showcases how intentional branding can attract the right audience and elevate a business to new heights.
the solution
We began with a new brand identity that embodied the essence of transformation and energy work. A key design element was an illustration symbolising a 'lifetime.' a circular shape with radiating lines, representing different dimensions. At the centre, a mystical swirl added a magical element, and when tilted, subtly echoed Theta brain waves, reinforcing her expertise.
With the new branding in place, we:
- Developed an 8-page Square space website that aligned with her vision, complete with a blog to establish thought leadership.
- Created a suite of social media templates to keep her online presence professional and cohesive.
