the farmers market
a farmers market located in kiama, NSW
The Farmers Market needed a strong, cohesive brand identity that would:
Appeal to a younger audience and families from surrounding suburbs.
Enhance its social media presence and engagement.
Reflect the natural beauty of Kiama and its strong local focus.
the challenge
The Results
After rolling out the new branding and social media designs:
The farmers market saw a surge in attendance from younger visitors and families.
Social media engagement skyrocketed, with more interaction and community involvement.
The branding established a stronger sense of community, reinforcing the farmers market’s mission of supporting local suppliers.
The Farmers Market now thrives with a bold and cohesive brand identity, proving that strategic design can transform a business and attract the right audience.
To create a recognisable and compelling brand identity, I developed a full Logo Suite, ensuring the farmers market remained on-brand across all platforms (social media, print materials, and signage.) A key design choice was incorporating the iconic Norfolk Pines that line Kiama’s streets, visually linking the market to its stunning natural surroundings and reinforcing its commitment to the local community.
To improve their online presence, I designed custom social media templates, making it easier for the market to maintain a consistent and engaging digital presence.
