tigress wines
Tigress Wines, a new wine startup, aimed to launch its signature wine and make an impact in the crowded wine market. With the goal of appealing to a younger, fun-loving demographic, Tigress Wines needed a complete branding experience, including everything from visual identity to packaging design. They wanted a fresh, bold brand that would stand out from the competition and resonate with their target audience.
As a startup, Tigress Wines faced the challenge of:
Establishing a distinctive brand identity that would make them memorable in a competitive market.
Appealing to a younger demographic, shifting away from traditional wine branding to something unique and exciting.
Creating packaging that would grab attention and reflect the boldness of the brand.
the challenge
The Results
Since the launch of their new branding:
Tigress Wines now stands out in a crowded market, with increased attention and recognition from their younger target audience.
The fun and unique design has boosted brand engagement and helped them make an impact in a competitive space.
Their bold packaging has been well-received, creating a memorable first impression and helping to drive sales.
Tigress Wines is now poised for success, backed by a strong, cohesive brand identity that sets them on the path to thrive in the competitive wine industry.
Mango Bloom Studio delivered The Whole Bunch Package, including:
- A full Logo suite, colours, and typography all crafted using strategic insights and market research to ensure the brand would connect with the target demographic.
- Fun, bold, and unique branding to reflect the personality of Tigress Wines and set them apart from competitors.
- Packaging design that was eye-catching, vibrant, and memorable, reinforcing the brand’s fun and adventurous vibe.
- Collateral materials to give the brand a polished start and ensure consistency across all touch points.
