love, fleur
Love, Fleur! is a Melbourne-based florist known for its beautiful, artful floral arrangements. Seeking a complete rebrand, they wanted to refresh their business image, stand out in a crowded floral market, and create a brand that truly reflected their creative personality and passion.
The existing branding lacked cohesion and personality, making it difficult to connect with their ideal customers. The goal was to:
Differentiate Love, Fleur from other florists with a distinctive brand identity.
Create a strong visual presence that resonates with both loyal and new customers.
Position them as a go-to florist in Melbourne’s competitive market.
the challenge
The Results
Since launching the rebrand:
Client appreciation has soared, with both loyal and new customers loving the fresh new look.
They’ve experienced increased brand recognition and engagement, leading to growth in orders.
The business now feels aligned with its vision, exuding confidence, charm, and creativity.
Love, Fleur is now flourishing with a bold, memorable brand identity, proving that thoughtful branding makes all the difference.
To bring their vision to life, we developed:
- A full brand identity suite, including a new logo, typography, and colour palette, reflecting their elegant yet playful personality. The booked the Seedling Start-Up!
- A unique creative flair, expressed through custom branding elements that exude warmth, artistry, and charm.
- A strategic, research-backed approach, ensuring their brand stands out while remaining relatable to their audience.
