The green kitchen
The Green Kitchen is a sustainable salad bar that serves locally sourced, customizable dishes for busy, health-conscious customers. With an increasing demand for quick yet nutritious meals, they needed a bold, standout brand identity to position themselves as the go-to fast health food shop—a fresh alternative to mainstream competitors.
The Green Kitchen wanted branding that:
Differentiated them from competitors in the crowded health food market.
Emphasised their commitment to sustainability and fresh, local produce.
Created a recognisable and memorable experience across all touch points; from packaging to social media.
the challenge
The Results
Since launching the rebrand:
The Green Kitchen stands out as a fresh, modern, and sustainable choice in the fast-food industry.
Their packaging and merchandise have boosted brand recognition and created a shareable customer experience.
Their social media presence is now cohesive and engaging, drawing in more health-conscious customers.
The Green Kitchen is now serving up bold branding and even bolder flavors, proving that sustainability and style can go hand in hand.
To build a vibrant and cohesive brand identity, we developed:
- A full branding suite—logos, colour palette, typography, and custom patterns (which, let’s be real, are chef’s kiss).
- Eco-friendly, eye-catching packaging that reinforces their sustainable mission while standing out on shelves.
- Branded merchandise to deepen customer loyalty and increase brand exposure.
- Social media templates for a consistent and engaging online presence.
